Search Engine Optimization is what gets one more customer to attract and help you get more jobs. This will break down very basic things about SEO and offer practical tips curated for the trade industry.
| Statistic | Value |
|---|---|
| Percentage of online experiences that begin with a search engine | 68% |
| Percentage of people who never scroll past the first page of search results | 75% |
| Click-through rate (CTR) for the first organic result on Google | 28.50% |
| Percentage increase in calls for businesses that rank on the first page | 39% |
| Percentage of searches that are local (e.g., “near me” searches) | 46% |
| Percentage of mobile searches that lead to a business call within 24 hours | 60% |
| Impact of a 1-second delay in page load time on conversions | -7% |
| Percentage of users who leave a site that takes longer than 3 seconds to load | 53% |
| Impact of a 5-star rating on a business’s click-through rate | 25% |
| Percentage of local businesses without a Google My Business listing | 56% |
Why is SEO Important for Tradespeople?
If customers need your services, they usually find a way by using search engines. SEO, therefore, will enhance your website’s appearance at the top of the list, making the customer come across you with ease when the time arises.
How Does SEO Work?
Search engines such as Google grade websites in their ranking, and you achieve this through the following elements:
Relevance: The amount in which your website’s content matched what has been searched for.
Authority: That your website is trusted and credible.
User Experience: The ease with which visitors can navigate your website.
SEO Strategies for Trades Businesses
Optimize Your Website Content:
Keyword Research: Discovery of relevant searches made by prospective customers.
Content Creation: Create valuable content in the form of company information, tutorials, how-to guides, case studies, etc., that helps solve your audience’s problems.
On-Page Optimization: Incorporate your keywords strategically within your site title, headings, meta description, and content.
Local Citations:
Google My Business: Get your business listed on Google My Business and optimize the listing with accurate information about your business.
Online Directories: Get your business listed in other local business listing resources such as Yelp, Angies List, and Better Business Bureau.
Earn Backlinks:
Guest Posting: Make a guest post on other relevant sites in your industry.
Link Building: Reach out for other businesses in your area for a link exchange or collaboration.
Mobile Optimization:
Responsive Design: Be sure that your website is aesthetically pleasing and easy to navigate on a wide range of devices, including smartphones and tablets.
Mobile-Friendly Content: Your content should be well-formulated to be easily read and navigated on mobile devices.
Track and Measure Your Progress:
Google Analytics: Track your website traffic, your visitors’ behaviors, and your SEO efforts using Google Analytics.
Position Tracker: Monitor your website ranking for specific keywords targeted at serving your site and track your progress by each assigned number of checks.
Conclusion
So by applying these SEO techniques, you can quite literally explode your online exposure and reach a far greater number of customers for your trade business. Keep in mind that SEO is a process; hence you need to be patient and consistent with your efforts.
